Meet Our Advisors

Our team of advisors consists of forward-thinking leaders who guide our mission to empower individuals and make a global impact through accessible learning and career development resources.

Professor John Hall, PhD

Chief Advisor

Professor John Hall is a distinguished academic with over 20 years of experience, primarily at Deakin University, a global leader in online education. As the Head of the Department of Marketing at Deakin Business School, he was instrumental in managing and developing innovative online programs, including the creation of “start anytime” online units. His efforts consistently resulted in over 90% student satisfaction, reflecting the high quality and effectiveness of his online teaching initiatives.

Professor Hall’s expertise spans across various marketing domains, including research methodology and analysis, international marketing, non-profit and social marketing, branding, tourism and hospitality marketing, marketing education, and consumer behavior. His extensive research portfolio includes two Australian Research Council (ARC) grants and numerous A-level publications. With a passion for teaching, he has educated and supervised both undergraduate and postgraduate students, guiding many in their research endeavors.

In addition to his role at Deakin, Professor Hall has served as the Dean of MIHE and Professor of Marketing, where he led various academic initiatives, including serving as Campus Head, Director of a research center, and company director. His scholarly contributions include 75 journal articles, 160 conference papers, 15 books, 25 chapters and case studies, and over 15,000 citations, with an h-index of 29. His research focuses on consumer behavior, branding, leisure, tourism, hospitality, and social marketing.

Professor Hall’s dedication to his field has earned him seven best paper awards at prestigious conferences and the completion of over 100 applied research projects in collaboration with government and business sectors. His leadership style is marked by a collaborative and supportive approach, fostering positive outcomes in teaching, research, and administration. He also holds the title of Adjunct Professor at Abu Dhabi University, further solidifying his international academic presence.

Dr Majd Adel Shamayleh, PhD, CPA

Advisor

As a seasoned consultant and distinguished academic, Dr. Majd Adel Shamayleh offers a rich tapestry of expertise in accounting, finance, and business strategy. With a career spanning over two decades across Australia and the Middle East, Dr. Shamayleh excels in steering complex projects to successful outcomes in crisis-ridden and challenging environments.

Holding a PhD in Accounting and Finance from the University of Newcastle, Australia, Dr. Shamayleh’s research has profoundly influenced sustainable water management and policy development, emphasizing a critical, analytical approach to environmental and organizational challenges. This research acumen is complemented by her practical experience as a senior lecturer, where she has developed and reviewed curricula to align with emerging industry trends and student needs, ensuring educational delivery meets the highest standards.

In her consulting practice, Dr. Shamayleh has a proven track record of driving strategic innovation and executing comprehensive resilience projects. Her roles have spanned from CFO at HR Ninjas, where she revolutionized financial strategies to boost growth and operational efficiency, to a pivotal policy maker at the Sydney Policy and Analysis Centre, addressing pressing global issues like governance and climate change.

Her consulting expertise is particularly valued in developing strategic solutions that are not only effective but sustainable, making her an indispensable asset to organizations aiming to thrive in dynamic and uncertain markets.

Dr. Shamayleh’s professional journey is distinguished by a commitment to excellence, ethical practice, and a relentless pursuit of knowledge, positioning her as a leading consultant in the fields of accounting, finance, and strategic management.

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